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What does it really take to 'Close the Loop'?
(ROI model)

In Part 1, we talked about the activities you'll need to tie Marketing activities to revenue.  In this segment,  we go out on a limb and put numbers against the activities you need to actually implement a closed loop strategy.   We look at the stages and costs in getting the work done - including an ROI model based on real-life experiences.  

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What does it really take to 'Close the Loop'? - Part 2
Implementation & ROI modeling with Senior Vice President, Rich Roberts and VP of Professional Services, Matthew Lee.