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In Part 1, we talked about the activities you'll need to tie Marketing activities to revenue. In this segment, we go out on a limb and put numbers against the activities you need to actually implement a closed loop strategy. We look at the stages and costs in getting the work done - including an ROI model based on real-life experiences.
What does it really take to 'Close the Loop'? - Part 2
Implementation & ROI modeling with Senior Vice President, Rich Roberts and VP of Professional Services, Matthew Lee.