Thursday, January 17, 2013
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The Customer Experience Center
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2:00 – 2:15
Registration and Welcome Reception
2:15 - 3:00
Keynote with Tina Moffett, Forrester Research:
The uniquely challenging environment of B2B Attribution
trends, predictions and latest data
3:00 – 4:00
Solving for B2B Attribution Challenges
Case studies with Rob Cataford,
VP Customer Intelligence, BusinessOnline
4:00 – 4:30
Adobe Insight Demo
4:30 – 5:00
5:00 – 6:00
Analyst Serving Customer
Tina serves Customer Intelligence Professionals, focusing on marketing measurement and analytics. Her research agenda focuses on marketing attribution, metrics and measurement, ROI measurement and impact, data reporting, and dashboard effectiveness.
Previous Work Experience
Tina has eight years' experience of marketing measurement and advanced analytics in a client role and consulting capacity. Most recently, she managed marketing measurement and analytics work for a major telecommunications client at Digitas. Previously, she worked at GE Retail Consumer Finance, building predictive analytical models to help identify profitable credit card customers for its retail partners. She also held several roles in marketing consulting firms, advising companies on how to effectively build and manage their consumer analytics group.
Tina holds a B.A. in economic theory and English from Assumption College and a master's degree in economics from SouthernMethodist University.
Rob Cataford is Vice President of Customer Intelligence at BusinessOnline in San Diego, CA. Customer Intelligence is the process of using prospect and customer interaction data to optimize marketing initiatives and the customer experience. Customer Intelligence uses customer and prospect data from many systems — web data, CRM data, lead nurturing data, sales data etc. — and provides the in depth analysis required for optimization.
Rob has over 20 years' experience in data analytics. Ranging from telecommunication analytics to web and customer analytics. Rob has worked for several web analytics and other software vendors and has assembled an in depth knowledge of the data and analysis techniques required in the industry. His background includes an undergraduate and Master’s degrees in Engineering.